After unveiling ridiculously expensive AR glasses, Snap’s stock takes a dive

Snap’s long-awaited AR glasses, Specs, didn’t have the best debut. The big concern surrounding Snap’s new smart glasses — which the company has been working on for over a decade — is the cost: the company maintains they will retail at nearly $2,200 apiece. It’s worthy of note that Snap’s core user demographic — teenagers — are not typically equipped with that kind of pocket change, leading onlookers to question the profitability path for the new product. Snap’s CEO, Evan Spiegel, did an interview with CNBC on Tuesday (during which he sported the new glasses) and, when questioned about the hefty price, responded: “The most important way to think of Specs is as a computer, and so they’re comparably priced to other high-end computers or high-end laptops.” Spiegel further justified the cost by saying that Specs occupies a unique space in the AR market between glasses like Meta’s Ray-Bans — which cost a lot less but provide significantly less compute power — and bulkier headsets like the Apple Vision Pro, which are powerful but very expensive. Spiegel said his product was both “highly wearable but also incredibly capable for immersive computing.” Get an inside look at what it takes to scale and succeed from leaders at Mach Industries, Founders Fund, and Shinkei Systems. Through candid fireside chats and high-impact networking, you’ll walk away with valuable insights and new connections. Newsletters See More Subscribe for the industry’s biggest tech news Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility is your destination for transportation news and insight. Startups are the core of TechCrunch, so get our best coverage delivered weekly. Provides movers and shakers with the info they need to start their day. By submitting your email, you agree to our Terms and Privacy Notice. --- **İlgili Kaynaklar:** Bu alanda profesyonel destek için [teknoloji çözümleri](https://sheltron.com.tr) sayfasını inceleyebilirsiniz.