The hiring process has long been criticized for its inefficiency and opacity. Candidates spend hours writing applications and submitting cover letters, only to disappear into what often feels like a black box. Generative AI has only made things messier, with employers increasingly relying on AI-powered screening systems to sift through an overwhelming number of submissions.
Stockholm-based startup Fika Jobs thinks there’s a better way. The company is building a video-first hiring platform that combines AI interview agents with short-form video profiles, creating something that feels like a cross between LinkedIn and TikTok. Instead of relying solely on resumes, candidates complete AI-powered interviews designed to showcase their personality and communication skills.
Fika Jobs announced on Tuesday a $4 million pre-seed round, which will be used to continue developing the platform, grow the team, and prepare for a wider launch later this year.
After the interview, Fika automatically turns responses into short video clips and organizes them into a profile. Instead of applying to every new role, candidates maintain a live profile that employers can discover and revisit as new opportunities arise.
The idea came from co-founders and brothers Jakob Dubois (CEO) and Alexander Dubois (CTO) while they were building their previous startup.
“When we were building [social app] Gaff, we spent a lot of time recruiting and almost passed on a candidate because his resume did not really stand out,” Jakob Dubois told TechCrunch. “We ended up speaking with him anyway, and within minutes, his grit, drive, and ambition became obvious. Exactly the kind of person we wanted to hire.”
That experience convinced the founders that some traits that employers care about most are difficult to capture on paper.
Unlike most competitors (Alex, Maki, and Mercor, among others) that focus on helping employers source, screen, and match candidates more efficiently with AI, Fika is building a platform where candidates maintain video-first profiles and employers browse a pool of people who have already been interviewed and evaluated by AI.
If successful, Fika Jobs could help employers assess communication skills and cultural fit early in the hiring process, complementing traditional resume and application reviews. This approach may be especially valuable for early-career professionals and candidates from non-traditional backgrounds, whose potential is not always apparent from a resume alone.
Of course, video profiles introduce real bias risks that are also worth acknowledging. When employers can see a candidate’s race, age, gender, physical appearance, and accent before evaluating their qualifications, it opens the door to discrimination that a resume, for all its flaws, at least partially obscures. There’s a reason some companies have moved toward blind resume screening.
The platform plans to open early access to candidates this week, with a broader public launch expected this fall. The company will initially focus on Sweden before expanding internationally. Fika currently has a small team but expects to teach around 10 employees by the end of the year.
More than 100 companies are on the waitlist, say the founders, though they declined to disclose which ones. Separately, they said more than 50 companies have tested the platform, including Plenty Labs, SICS.ai, Kognity, and Rebtel.
The platform is free for job seekers. Employers pay nothing up front, but Fika takes 10% of a candidate’s first-year salary upon a successful hire. (The company notes that this is lower than the 20% to 30% placement fees often charged by traditional recruiters and headhunters.)
The round was led by Luminar Ventures, with participation from Alliance VC and King co-founders Sebastian Knutsson and Riccardo Zacconi, the duo best known for creating the hit mobile game Candy Crush.
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Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch.
You can contact or verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com or via encrypted message at laurenforris22.25 on Signal.
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