Apple has agreed to pay $250 million to settle a class action lawsuit over how it marketed its AI features ahead of the launch of the iPhone 16. The Financial Times was the first to report the news.
The lawsuit alleged that Apple exaggerated the breadth of features Apple Intelligence would bring, which included a significantly upgraded version of its assistant, Siri. The complaint alleges that the company created the impression that advanced AI capabilities would be available to users sooner than they actually were. In particular, the plaintiffs allege that Apple overstated both the readiness and functionality of these features, particularly the promised improvements to Siri, which have yet to fully materialize.
As a result, the complaint claims, people who bought the iPhone 15 or iPhone 16 believed they were paying for cutting-edge AI tools that were not actually available at the time of purchase. The lawsuit framed this as false advertising, and says Apple’s marketing influenced buying decisions based on features that were incomplete or delayed.
Apple did not admit to wrongdoing in court, but has chosen to settle the case rather than continue with litigation. Under the proposed agreement, eligible U.S. customers who purchased the iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 could receive up to $95 per device.
The settlement arrives ahead of Apple’s annual developer conference on June 8, when the company is expected to preview a version of its AI-enhanced Siri.
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Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch.
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