AI agents are transforming how work gets done across all industries, accelerating everything from content creation to decision-making.
NVIDIA’s expanded strategic collaborations with Adobe and WPP are bringing agentic AI to the center of enterprise marketing operations across creative production and customer experience orchestration.
As demand for personalized customer experiences surges, brands require intelligent systems that can plan, create, produce and activate content continuously — without compromising control, governance or brand integrity.
Consider a global retailer delivering the right offer, image, copy and price, across millions of product, audience and channel combinations — updated in minutes instead of months.
The expanded collaborations bring together three complementary strengths: Adobe’s creative and customer experience platforms and the new Adobe CX Enterprise Coworker, WPP’s global media and marketing expertise, and NVIDIA’s accelerated computing and software stack, including NVIDIA Nemotron open models, NVIDIA Agent Toolkit and the NVIDIA OpenShell secure runtime for building and running secure agentic AI systems.
As these agents begin orchestrating multistep workflows, tapping sensitive data and triggering actions across marketing stacks, enterprises need a way to enforce clear rules of engagement so every operation remains compliant, on brand and within defined risk boundaries.
In governed environments, enterprises can also keep key workflows and intelligence services inside their trust boundary, including securely invoking Adobe CX Intelligence as part of customer experience agents.
Governed environments such as the ones enabled by this collaboration act as a set of “guardrails” that keep AI operations observable and auditable, preventing the system from acting outside of a company’s specific data boundaries or brand rules.
By combining Adobe’s creative platforms, WPP’s media and marketing expertise and NVIDIA’s secure infrastructure with CX Enterprise Coworker, brands no longer have to choose between speed and safety. Autonomous agents can now generate, adapt and activate content at scale while operating within governed, policy-driven environments.
The result is a new foundation for agentic marketing — where creative intelligence, performance and trust are built in from the start and delivered at global scale.
Watch NVIDIA founder and CEO Jensen Huang’s Adobe Summit fireside chat with Adobe CEO Shantanu Narayen, taking place today at 2:20 p.m. PT.
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