Recently, I turned off the “Ask Gemini” bar in my Google Docs. It popped up at the bottom of my documents one morning and prompted me to use Google's chatbot as part of my regular writing workflow. Immediately, I started digging in the settings to disengage this feature. It's a ritual I’ve also performed an unfortunate number of times in recent years on other platforms, like Dropbox and LinkedIn.
“We've built a wide array of settings and controls to help people make the privacy choices that are right for them and shape their experiences across our platforms,” Meta spokesperson Daniel Roberts wrote in an emailed statement to WIRED. “We also conduct and fund extensive research to develop controls and data practices that are easy for people to use and understand, including through cross-industry organizations like TTC Labs."
It really matters when companies decide to opt users into a new AI tool or data training. “People tend to stick with whatever the default option is,” says Woodrow Hartzog, a professor at Boston University’s law school. “So, if the default option is that you're enrolled, you're probably going to stay enrolled.”
“It is the perfect recipe for something that needs federal government intervention,” Winters says. “That's what legislatures and governments are there for: to protect people where they are unable to protect themselves and constrain companies from doing things that are particularly abusive and deceptive at scale.” While past attempts have failed at the national scale, Winters is optimistic that public sentiment is putting us closer to federal regulation than we were a decade ago.
When a company chooses to opt you into an AI feature, they are making decisions with real-world consequences. “People say technology is just a tool that you can do good things or bad things with. That often is said to hide the ways in which technology makes certain realities more or less likely,” Hartzog says. “So when you design tools in particular ways, there are foreseeable uses of those tools.”
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