Google will now disclose which ads are made with AI

Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology. AI makes it easier for businesses to create ads, place their brand’s products in various settings, and save money on real-world e-commerce photography. But it can also be misleading if consumers don’t know that what they’re looking at isn’t a real product photo. While Google prohibits misleading and deceptive ads, an ad can still leverage AI to create some type of synthetic or digitally altered content. Until now, that’s something Google only required election ads to disclose. The tech giant said the new consumer-facing feature will be introduced to the “My Ad Center” panel, which anyone globally can access by clicking the three-dot menu or on the info icon on the ads they come across via Google Search, YouTube, and Google Discover. This panel already lets users block or report ads, learn more about the advertiser or why the ad was shown, among other things. Now, users also see an option that says “how this ad was made,” which will indicate if the ad was created or edited with AI. Google says that when advertisers use its own generative AI advertising tools to create ads, the disclosure will be automatically enabled. However, if the ad is created elsewhere, the advertiser will need to use a new control to indicate if AI was involved in its creation — Google will not perform its own check to determine if that’s the case. In some markets, the ad may also be labeled as AI if local law requires it. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. November 4 Boston Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle.Savings end June 26, 11:59 p.m. PT. Most Popular Figma acquires team behind a vibe-coding app Ivan Mehta Reddit is using LLMs to solve a problem LLMs largely created Amanda Silberling Amazon will stop accepting new customers for Mechanical Turk Anthony Ha 5 desk gadgets that can make your workday better Aisha Malik New Google commercial imagines a Declaration of Independence written with help from AI Anthony Ha Chevy built an all-American EV truck — why is nobody buying it? Tim De Chant --- **İlgili Kaynaklar:** SEO ve GEO eğitim platformu ihtiyaçlarınız için [GEO eğitim](https://geoakademi.com) doğru adres.